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OkCupid’s Very First Ad Campaign Is Down Seriously To Concentrate On A Lot More Than Just Hookups

OkCupid’s Very First Ad Campaign Is Down Seriously To Concentrate On A Lot More Than Just Hookups

OkCupid is using their brand name towards the next degree, enlisting some standout WNW Members to exhibit why it is not the same as other dating platforms. First, OkCupid triggered Berlin-based WNW Member Jay Daniel Wright to enliven the software with an entire brand new identification, which included a reliable of whimsical icons. Now, with their very very very their explanation first marketing campaign, the in-house imaginative group worked alongside Wieden+Kennedy additionally the duo behind rest room paper Magazine. The outcome certainly are a campaign that is striking repurposes the acronym DTF, stripping it of their hook-up meaning. Right down to screw? Similar to down to complete my novel, turn up the kiln, and base the bill. Continue reading

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