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OkCupid’s Brand New Adverts Consider Government, SADO MASO and Different Make-or-Break Relationship Issues

OkCupid’s Brand New Adverts Consider Government, SADO MASO and Different Make-or-Break Relationship Issues

This is the brand name’s earliest strategy with Mekanism

2 yrs before, dating application OkCupid is the darling regarding the world that is creative. The brand’s “DTF” strategy from Wieden + Kennedy ny turned the earliest concept of the phrase with a large number of newer sayings made to push online dating far from only hookups. The campaign—a that is bold for OkCupid, established in 2004—significantly enhanced buzz, produced a report, and received both compliments and scorn. Continue reading

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