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Inside EastMeetEast, the Controversial Dating App for Asians That Raises Thorny Questions Regarding Identity

Inside EastMeetEast, the Controversial Dating App for Asians That Raises Thorny Questions Regarding Identity

“for all of us, it really is of a much bigger community,” Tokioka responded, vaguely.

I inquired if the boundary-pushing memes had been additionally section of this eyesight for reaching a larger community, and Yamazaki, whom handles advertising, explained that their strategy ended up being simply to create a splash so that you can achieve Asian-Americans, regardless of if they risked appearing offensive. “Advertising that evokes feelings is considered the most effective,” he said, blithely. But perhaps there’s one thing to it—the software may be the trafficked that is highest dating resource for Asian-Americans in North America, and, as it established in December 2013, they have matched significantly more than seventy-thousand singles. In April, they shut four million bucks in Series the money.

Tokioka, a serial business owner inside her late thirties, began the business it came to Asian candidates after she found that major dating sites like E-Harmony and Match were limited when. Continue reading

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